When military outfitter Wild Things LLC decided to create a line of shooting apparel for women with the Smith & Wesson branding, it looked to the team captain of Smith & Wesson’s shooting team, Julie Golob. According to an article by Robert Klara in AdWeek:
Scuttling camouflage and reflective orange fabrics in favor of classic twill in colors like “calvary” [sp] blue and “carbon” gray, the collection is being made by military outfitter Wild Things LLC, whose in-house designer Julie Golob (herself a world champion shooter) drew from Smith & Wesson’s 160-year history for inspiration. Buttons are shaped like the bases of bullets and the zipper pulls resemble revolver hammers. Jackets also feature “concealed carry pockets” perfect for a 357 Magnum—or an iPhone.
The line should be out this fall. Julie told us at SHOT Show that she thinks it “works for women.” We bet it will, too.