June 30, 2014 (Rochester, NY) — LaserMax® is pleased to announce the appointment of Laura K. Evans to the newly created position of Marketing Communications Specialist. In this capacity, Evans will be responsible for expanding brand awareness through multi-media marketing communications. She will also play an instrumental role in improving the quality and effectiveness of the company’s overall marketing plan by ensuring that marketing content is consistent with business objectives and brand standards.
“Laura’s extensive background and industry experience make her a tremendous asset to our team,” said Celia Crane, LaserMax Director of Marketing. “I couldn’t be more delighted to bring her onboard during this exciting time in LaserMax history.”
Evans joins LaserMax with over 15 years of marketing communications experience and most recently held the position of Marketing Communications Coordinator at Crosman Corporation where she managed public relations, media relations and marketing collateral. Evans is a lifetime member of the NRA and a staunch supporter of youth shooting programs. She received her B.S. in Public Relations from the State University of New York at Fredonia.
“There’s a common thread of quality, integrity and customer satisfaction woven into LaserMax. I’m proud to be a part of that framework and eager to contribute to the continued success of this unequaled U.S. Company,” says Evans.
Press members are encouraged to contact Laura Evans for product information and editorial support by email at email@example.com or by phone at (585) 272-5420, ext. 382.
Complete information on LaserMax product offerings is available at lasermax.com or by phone at (800) 527-3703. A detailed product catalog can also be requested from LaserMax, 3495 Winton Place, Rochester, NY 14623.
Now celebrating its 25th year, LaserMax is the market leading producer of premium laser systems. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products
and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries. Since the company’s first laser inventions in 1989, LaserMax has grown to become a global leader in laser systems, developing significant intellectual property and being awarded several primary patents in laser technology. LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business. All LaserMax products are designed and manufactured in a state of the art facility in Rochester, NY, USA.