ALEXANDRIA, VA (November 2, 2009) – Dick’s Sporting Goods is helping kick off a holiday-inspired Anglers’ Legacy Pledge drive today, the Recreational Boating & Fishing Foundation (RBFF) announced. Outdoor enthusiasts are being encouraged to take the Anglers’ Legacy Pledge – a promise to introduce someone new to the sport – for the Thanksgiving holiday. Those who take the Pledge at AnglersLegacy.org now through November 21, 2009 are eligible to win daily $50 gift cards, courtesy of Dick’s Sporting Goods.
“We are happy to work with Dick’s to encourage boaters and anglers to introduce newcomers to the sport,” said RBFF President & CEO Frank Peterson. “It’s important to reflect on the reasons why we started boating and fishing, and I hope those memories inspire people this holiday to take the Anglers’ Legacy Pledge. We know that our Ambassadors introduce more newcomers to the sport and make a significantly larger economic impact on the boating and fishing industry than non-Ambassadors. By mobilizing avids to teach newcomers, we will make a big impact on future participation and conservation efforts.”
“Dick’s Sporting Goods is proud to collaborate with current boating and fishing enthusiasts to take the Anglers’ Legacy Pledge,” said Dick’s Community Marketing Manager Colleen Wilson. “We hope to inspire many new anglers and boaters and join us in our passion for the outdoors.”
Anglers’ Legacy, a program aimed at increasing first-time boating and fishing experiences, has recruited more than 185,000 Ambassadors nationwide since its inception in May 2006. Based on a recent RBFF survey, when Ambassadors introduce newcomers to the sport, they purchase an additional $168 in fishing tackle and equipment and $166 in boating supplies and accessories annually. They also purchase more than two fishing licenses which support critical fish and wildlife management efforts through the Sport Fish Restoration Program.
For Official Rules, visit AnglersLegacy.org.
About Dick’s Sporting Goods, Inc.
Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of August 1, 2009, the Company operated 409 Dick’s Sporting Goods stores in 40 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states, ecommerce websites and catalog operations.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.
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