PORTLAND, Ore. – Inspired by a shared passion for the outdoors and desire to preserve the legacy of the hunt, Danner has entered into a renewed relationship with the Rocky Mountain Elk Foundation. Crafting a partnership that incorporates traditional sponsorship opportunities as well as fundraising events and promotions that support the mission of conservation and habitat preservation, Danner is actively working to support the future of the industry.
Cementing the partnership, Danner has donated $2500 to the RMEF as part of the official unveiling of the new Pronghorn™ series of hunting boots at the 2010 SHOT Show. Updated to perform like never before, the new Pronghorn provides a powerful tool to the elk hunter that will help them find their advantage in the field with its lighter, faster and stronger design.
“Danner is passionate about the connection people have with the outdoors and the complete hunting experience,” said Bryan Finke, Director of Marketing at Danner Inc. “The brand is committed to providing the best quality standards in product and working with organizations that share those high standards in the industry. Supporting the mission of the Rocky Mountain Elk Foundation allows us the chance to ensure the legacy of the sport and align with a quality partner in conservation.”
“Elk hunters require quality and durable gear. The Danner brand and products continue to exceed expectations of elk hunters time and time again,” said Steve Decker, VP of Marketing for RMEF. “The RMEF is proud to welcome Danner as our newest major partner in ensuring the future of elk, other wildlife and their habitat.”
The relationship will include a media schedule including print and broadcast advertising, leveraging a mutual relationship with accomplished outdoorsman, Cameron Hanes. Danner will also be active participants in the 2010 Great Elk Tour with activation points at retail and key consumer events throughout the year, as well as supporting promotions that drive the mission of RMEF into the future.
About Danner, Inc.
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company’s 76-year heritage of making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Located in Portland, Ore., Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc. For more information, please visit www.danner.com.
About the Rocky Mountain Elk Foundation
Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.6 million acres-a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.
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