Stephanie Holland, of Holland Advertising, created a website that specifically addresses the women’s movement in the marketplace. She-conomy, “a guy’s guide to marketing to women,” should be in every red-blooded American (sales or PR) male’s RSS Feed or subscription list, or else he’s doing his company a disservice.
Since only three percent of advertising agency creative directors are women (a figure from the website), we women are at the mercy of the guys who need to know how to sell products, in this case, outdoor products, to us.
For those of us who promote the outdoors and who engage in public speaking, blogging, writing, radio work, etc., this site provides facts and figures to support our claims that the women’s movement in the marketplace has burgeoned and weighs heavily on not only daily family expenditures, but also decisions as to where the family goes for vacation, what bank the family uses, and even, the choice of the family car.
Stephanie uses social networking, and especially Twitter, to throw marketing facts out there that will aid your marketing practices. I cannot recommend this site highly enough. ~Barbara Baird