We seem to suffer angst here in the women’s outdoor market over the use of pink. Is the industry coddling us, pandering to us, making fun of us when it creates a pink AK-47 or other type gun? During the past three years, I’ve seen articles, Op-Ed pieces and insults hurled at the subject of pink in the women’s outdoor marketplace.
Here’s a new twist on pink. Presented in a recent blogpost at She-conomy.com by Stephanie Holland, Executive Creative Director at Holland+Holland Advertising, she asserts this fact: Pink done right equals PANK™ and male marketers should pay attention.
Since, according to Stephanie at her fine website, only three percent of advertising agency creative directors are women, maybe this whole PANK™ thang needs to be addressed.
PANK™ was trademarked and coined by Melanie Notkin, CEO of Savvyauntie.com. It means Professional Aunts No Kids. Melanie contributes a guest post to She-conomy, giving insight on this segment of the market. You’ll probably find it very interesting, regardless of how you feel about the color pink.
For the record: Pank thangs don’t bother me at all. I own a pink AK-47 that I named Lil Pinkey. I would not use pink for hunting purposes though, and I’m not a princess, diva nor claim to be one.
That’s just not me. I like pink. I like blue.
How about you?
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