Sidney, NE — Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, will focus on the growing population of women enjoying guns and the outdoors at all Cabela’s retail locations by hosting Ladies’ Day Out on Saturday, April 21, 2012. The day-long event features hands-on seminars, product experts, giveaways, discounts, sweepstakes and more. The first 100 women at each retail store receive a commemorative t-shirt.
With more than five million women participating in shooting sports, an increase of 46.5 percent since 2001, this growing demographic will enjoy classes ranging from Handguns and Heels, An Introduction to Personal Firearms to How to Carry Concealed Discreetly. For those looking to expand their knowledge in other areas, seminars will include Dutch Oven Desserts to Blackened, Breaded or Fried, An Introduction to Serving Fish to Your Family. Classes will be taught by local experts and free of charge.
Product specialists and industry experts will be on hand to answer questions and make recommendations while offering suggestions to help make the ladies’ next outdoor adventure a success.
“Our Ladies’ Day Out event is about encouraging women to try new outdoor activities in an environment that makes them feel comfortable and at ease,” Enrique Mendez , Glendale General Manager, said. “We want women to feel welcome, appreciated and supported.”
According to the National Shooting Sports Foundation Firearms Retailer Survey Report, 2011 Edition, 61 percent of retailers surveyed saw an increase in female customers in their store in 2010 over 2009.
All ladies in attendance will be eligible to enter a drawing for a $500 Cabela’s gift card. Winners do not need to be present to win.
For more information about Cabela’s Ladies’ Day Out, visit www.cabelas.com.
Note: The WON’s Marti Davis will be attending Ladies’ Day Out at the Cabela’s in Hazelwood, MO.
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About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and well-established direct business, the company offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s Club® VISA credit card, which serves as its primary customer-loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.
Patricia Zeman 623/872-6719 or 623/640-6284