WON Landing Page OCT 2022

TESTRIDE adds Women & Water-H20 Program for 2013

Minneapolis, MN – Professional angler Janet Parker will mentor and educate other women of all ages about boat use, outboard motor basics and overall, on-the-water safety at six locations in the 2013 TESTRIDE™ season. Often intimidated to learn about boats and motors from men (particularly husbands or boyfriends) less experienced women can learn from knowledgeable outdoor women, who will educate and prepare them for being safe and happy boat owners.

The effort is the brainchild of professional bass angler and Bassmaster champion, Janet Parker, Vice President of Liddle Marketing Company. “Women tend to communicate differently, that’s all,” shared Janet. “Women will learn from other women in a relaxed environment and have the opportunity to practice these skills with our supervision. Hopefully attendees will walk away with confidence and saying, ‘I did it and I want to do it again!'” The free W&W-H2O events are sponsored by Ranger Boats, Evinrude Motors, Johnson Outdoor Brands of Minn Kota, Talon, Humminbird and Lakemaster as well as Dobyns Rods.

Janet Parker, pictured here, with a largemouth bass. Photo courtesy of Janet Parker

Photo courtesy of Janet Parker

“I’ve always wanted to be able to take our boat out by myself or with a girlfriend,” shared Jessica, one of the gals who pre-registered for a spot in the first program in Red Wing on Saturday, April 27. “There are so many things to remember and the last thing I want to do is wreck anything.” Women often just need the confidence that comes from hands-on instruction. “What we hear from gals like Jessica, is that they want more independence but they would prefer to learn it from someone other than their husband or boyfriend,” shared George Liddle, President of Liddle Marketing Company. “They want to learn from other women and we’re glad we have knowledgeable anglers like Janet that will teach the program.”

Janet Parker and her outdoor women entourage will cover things like:

Towing and backing your boat

Ramp etiquette

Launching and trailering your boat

Reading Humminbird electronics

How to use a bow-mount Minn Kota trolling motor

Basic gas and oil maintenance for Evinrude E-TEC motors

When, how and why we use trim on a motor

How to back up with confidence using mirrors

Boating safety

“Women & Water-H2O is a wonderful opportunity for ladies to learn first-hand instructions taught by leading industry women,” shared Krista Heidgerken with Evinrude Outboards. “Our goal at Evinrude is for women and families to enjoy spending more time on the water.”

“This is a great addition to the TESTRIDE program,” said Ranger Boats Vice President of Marketing Bart Schad. “It’s the perfect opportunity for families to learn more about boating and boating safety. With Janet’s skill and knowledge, the program will be a lot of fun.”

The six dates and locations that will host the W&W-H2O program will be:

Saturday, April 27 at Cabela’s NWT in Red Wing, Minnesota on Mississippi River

Saturday, May 4 at Lord Fletcher’s in Spring Park, Minnesota on Lake Minnetonka with MN Bound Crappie Contest

Saturday, June 15 at Sturges Park in Buffalo, Minnesota with Fishing Klinics for Kids at Buffalo Days

Saturday, June 22 at Power Lodge’s Open House at Ernie’s on Gull Lake in Brainerd, Minnesota

Saturday, July 27 at Cabela’s NWT at Sturgeon Bay, Wisconsin on the Bay of Green Bay

Saturday-Sunday, August 17-18 at Forrest Wood Cup in Shreveport, Louisiana.

See www.liddlemarketingcompany.com for a complete details. LMC is proud of the TESTRIDE™ partner relationship with the following organizations: Evinrude E-TEC Motors, Ranger Boats, Humminbird Electronics, Minn Kota, Talon, Lakemaster and Dobyns Rods.


George Liddle at 612-961-4734

or e-mail: george.liddle@liddlesales.com


  • About The WON

    The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women.