Overland Park, Kan – Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for 65 years, has announced Eliza Graves has joined Bushnell as trade marketing manager.
As trade marketing manager, Eliza will collaborate with the marketing and sales teams to develop annual trade marketing calendars and account specific programs for key accounts, including Academy Sports, Amazon.com, Sportsman’s Warehouse and more. In addition, she will work closely with each group to develop effective marketing programs, including advertising, digital marketing, in-store merchandising displays and promotions.
Prior to joining Bushnell, Eliza served as director of marketing for Hawthorn Bank, a Missouri-based bank with 24 locations throughout the state. In addition to her career in banking, Eliza’s background includes experience with a marketing agency and in retail sales.
“We’re excited to welcome Eliza to Bushnell and the trade marketing team,” said Aaron Oelger, Bushnell marketing director. “Her experience in marketing and the retail environment will be valuable assets to both our customers and our organization,” added Oelger.
Eliza is a graduate of Southeast Missouri State University, where she earned a bachelor’s degree in integrated marketing communications. In addition to her career, Eliza serves as an advisory board member for Connections to Success, a nonprofit organization that helps people living in poverty become economically self-sufficient.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products. Headquartered in Overland Park, Kansas, the company sells its products worldwide under the Bushnell®, Bee Stinger, Butler Creek®, Final Approach®, Gold Tip, Hoppe’s®, Millett®, Night Optics, Primos®, Simmons®, Stoney Point®, Tasco®, Uncle Mike’s®, Uncle Mike’s Law Enforcement®, and the following eyewear brands: Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.