WASHINGTON, DC (Nov 6, 2013) — Thirty-eight million Americans participated in camping last year, according to a new study released today by The Outdoor Foundation and sponsored by The Coleman Company, Inc. That equates to 13 percent of Americans over age six. Participation declined from 2011 when 42.5 million Americans, or 15 percent of the US population, participated in camping. The findings are part of the 2013 American Camper Report presented by The Coleman Company, Inc. and The Outdoor Foundation, the leading report tracking camping participation in the United States.
The 2013 American Camper Report details camping participation and provides data and analysis on camping trends throughout the United States. For the first time, the report also takes an in-depth look at the buying behaviors of camping participants to provide insights about practices and preferences. The data is based on an online survey of more than 42,000 Americans ages six and older and a supplementary survey of camping participants ages 18 and older.
“The American Camper Report shows that camping lost 4.5 million participants, but those that still camp are an avid bunch – camping more frequently and travelling farther to their destinations,” said Chris Fanning, executive director of The Outdoor Foundation. “By understanding the research in this report, the outdoor industry and other stakeholders will be better equipped to engage both campers and non-campers to initiate a massive increase in camping participation.”
“The market insights we gain from the American Camper Report are vital to Coleman’s ability to stay in front of emerging market trends and new outdoor activities,” said Robert Marcovitch, president and chief executive officer of Coleman. “Our continuing partnership with The Outdoor Foundation on this annual project provides Coleman with the knowledge we need to create innovative and exciting gear for all outdoor enthusiasts.”
The insights detailed in the 2013 American Camper Report are critical to understanding both campers and non-campers and building participation in the activity. Some findings include:
Overview of Camping Participation
Profile of a Camping Trip
Future of Camping
To download a complete copy of the 2013 American Camper Report, visit The Outdoor Foundation website.
Editors note: According to the 2013 American Camper Report, the demographic of female campers is 47 percent.
This site is protected by wp-copyrightpro.com