WON Landing Page March 2022

Mary South Promoted to Editor-in-Chief of ‘Soundings’

Active Interest Media has recently promoted Mary South to editor-in-chief of Soundings magazine. South, who also is editor-at-large for the Active Interest Media Marine Group, previously was deputy editor of Soundings.

A 25-year publishing veteran, South will manage the Soundings brand strategy across all channels, including print, Web, video, events and digital publishing. She is an avid yachtswoman whose accomplishments include rounding Cape Horn, participating in the Clipper Round the World Race, cruising her steel trawler from Florida to Maine, and various adventures in the South Pacific, the Amazon and the Mediterranean.

mary-south yachtswoman

She is a former book editor at Riverhead Books and Rodale and other publishers, and was the dockmaster in East Hampton, New York. She is the author of The Cure for Anything is Salt Water, published by HarperCollins. South will continue in her role as the deputy editor of Anglers Journal. Prior to joining the AIM Marine Group she served as Yachting magazine’s editor-in-chief.

“I’m very excited to work with Mary,” says George Sass Jr., vice president and group editorial director of the AIM Marine Group. “It’s difficult to find such an accomplished publishing executive and a passionate mariner. We wanted to ensure the next person to take the reins of Soundings was the best and understood both the nuances and beauty of the Soundings brand. We found this with Mary. She has an innate understanding of great storytelling and what keeps an audience engaged.”

Mary South book cover

The AIM Marine Group consists of Power & Motoryacht, Anglers Journal, PassageMaker, Soundings, Soundings Trade Only, Sail, Yachts International, Woodshop NewsBoatQuest.com and Show Management.

Parent company Active Interest Media publishes leading consumer enthusiast magazines, including Yoga Journal, Backpacker, Vegetarian Times, Ski, Black Belt, American Cowboy, Log Home Living, Old House Journal, Oxygen and more. The company’s five publishing groups—the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group and the Outdoor Group—reach more than 40 million readers in 85 countries around the world.

AIM also operates websites, B2B businesses, a state-of-the-art video unit and Warren Miller Entertainment, the most successful outdoor film production company in history. Each division also runs consumer and trade events, including the world’s largest boat shows and yoga conferences.


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    The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women.