WON Landing Page March 2022

An Open Letter to Under Armour Regarding Pink on Camo

Dear Makers of Under Armour,

I am a hunter. Thank you, by the way, for making hunting clothes for women. I love to wear your product. I’ve tried many other brands, and believe me, yours works for me. I love the way your product moves, wicks away moisture and keeps its shape – wash after wash.

V5-1247079-946_HTFThe only problem is … the pink on your camo.

And, it’s not because it’s a pink thing and I hate pink. It’s because by adding pink accents to your otherwise all camo apparel, you cut out the ability for me to wear your camo while turkey hunting. This effectively removes a season of wear and I have to buy other camo, or alter yours. And, by the way, I don’t see any light blue on your men’s hunting camo.

Turkeys can see color. In fact according to Scientific American, a turkey retina  has 7 different photoreceptors, as compared to a human retina’s 4 photoreceptors. That’s not all: “The retinas of turkeys have seven different types of photoreceptors including 1 rod and 6 different types of cones, 2 of which are actually ‘double cones.’ Human retinas have only 4 different types of photoreceptors consisting of 1 rod and 3 single cones.” So there. See the problem? They will be able to see that little pink zipper or touch of an accent — mainly because it just doesn’t blend in with our surroundings, unless we’re sitting in a patch of gardenias or something.

V5-1247095-946_HTFIn order for me to turkey hunt comfortably in your camo, I will either have to blacken out the UA and other accents with a permanent sharpie in black, or take my UA camo to my favorite alterations lady and ask her to replace the zippers with green or brown or black zippers.

1238981-946_FPlease will you offer your camo, as I see you are doing with a few pieces of apparel, with no pink accents at all? Go ahead, and offer the pink for women who want it, but for those of us who want to wear our UA during turkey season, too, please will you consider losing the pink?

V5-1247080-946_FCROPThank you,

Barbara Baird

Publisher, Women’s Outdoor News

Freelance writer for gun and outdoor publications

  • About Barbara Baird

    Publisher/Editor Barbara Baird is a freelance writer in hunting, shooting and outdoor markets. Her bylines are found at several top hunting and shooting publications. She also is a travel writer, and you can follow her at https://www.ozarkian.com.


The Conversation

  • Aubrey says: February 21, 2016 at 6:10 pm

    I just HAD to resurrect this commentary.
    It’s Spring 2016, and I am preparing for turkey hunting. I am taking 3 teenage ladies, all of whom love turkey hunting, and all of whom no longer fit in “youth” camo.
    I was _extremely_ disappointed to discover very little “Women’s Camo” clothing without pink on it. What idiot at Under Armour decided that women couldn’t *possibly* be serious about hunting? We’re out there to hunt turkeys, not participate in some sort of fashion show. And we’re serious about it!
    So I am again reduced to guessing which men’s sizes might fit best. And I am deliberately NOT buying any Under Armour gear for this.
    Note to camo makers: You want my money? Make a serious product, and you’ll get a lot of it. I don’t want your company logo embroidered in bright colors that I have to take a black sharpie to. I don’t want bright pink zippers. I want concealment clothing.

  • Mireille says: September 11, 2015 at 11:47 pm

    Oh how I love this post!

    I for one, love pink – doesn’t mean I want it on my camo. It burns my eyes to see pink on hunting gear, not because it’s too “girly” (I’m pretty girly), but because it marginalizes us women as hunters. Yes, we are female but why must we be “female hunters”… I’m a hunter, just like any other man, and I don’t need no labels on my camo to say otherwise.

  • Frances says: August 13, 2015 at 6:24 pm

    If you truly are looking for performance buy the guys small. It’s not a fashion show. I can’t fit women’s because I am 6 feet tall not 5 ft so I’m left out of all women’s apparel.

  • Kiery says: August 13, 2015 at 4:47 pm

    Agree to all of this letter. #1 know your customer and their hunting needs. #2 not everyone wants pink on everything #3 add more pockets! I can’t carry my purse while I’m hunting!

  • Tiffany says: August 13, 2015 at 1:46 pm

    What about us who want the pink, or other colors? Why not just make camo for women exactly to look like the men’s, but smaller. Anyone think of that? Why take it out completely!

  • Natasha says: August 13, 2015 at 11:53 am

    I’ve been hearing the excuse “not everyone likes pink” WELL not everyone turkey hunts either.. If the pink is taken away I will be very upset. I have everything under armour with the pink. If the pink is such a huge deal then get something different for the other seasons!!!

  • Cassie says: August 13, 2015 at 11:39 am

    I love this. I have been saying for the longest time I hate that everything that is created for women in the outdoors is always done in pink. I do not like pink for one but two of I am going out into the woods i want to be in full camo I don’t want that little extra bright color in my clothing that could cause me to get busted.

  • Michelle says: August 12, 2015 at 6:47 pm

    Why have pink at all? I personally hate the color pink so this forces me to buy none of their woman’s clothes and buy the men’s stuff. Not all woman like pink.

  • katrina says: August 12, 2015 at 2:06 pm

    ” It’s because by adding pink accents to your otherwise all camo apparel, you cut out the ability for me to wear your camo while turkey hunting. This effectively removes a season of wear and I have to buy other camo, or alter yours. And, by the way, I don’t see any light blue on your men’s hunting camo.

    TOOK the words right out of my mouth!! said the same thing to the BassPro staff when I was buying my turkey cammo this spring! I actually bought mens clothes. Also why do men get all the pockets, I am hunting I need pockets I dont need to look sexy.

  • Heidi Bambach says: August 12, 2015 at 1:41 pm

    I totally agree! Please take pink out of the equation for utile field gear! I have to buy my outerwear/cold weather gear in the men’s department. I like pink, just not when I am trying to hide from my prey? And I agree with Barbara, that you don’t accent the mens with blue? And P.S. If you lower the price a tad, more of us could afford it-thus making up the difference in your profit margin~ 😉

    • Sarah says: August 18, 2015 at 9:43 pm

      Thanks for your clear-cut insight on this issue of neon pink on our hunting camo! I am a teenaged huntress, and while I paint my nails pink, I sure don’t want to be busted while turkey/duck hunting. That’s why I don’t wear anything with visible pink accents while hunting. Now, big game mammals like deer are color-blind, so pink accents aren’t a huge deal when you’re hunting them. But I still think that women should be able to “go-no-pink” (or any bright color accent, for that matter- Cabela’s OutfitHER line of huntress apparel has sky-blue accents) when it comes to hunting apparel. We’re out there to blend in with our surroundings. Pink camo doesn’t help us achieve this ultimate goal of the truly successful huntress!

  • Lorri says: August 12, 2015 at 1:26 pm

    I just wish y’all carried a tall pant. I need at least 36 inseam.

  • Kimberly says: August 12, 2015 at 1:17 pm

    EXCELLENT Article! I couldn’t agree more and appreciate your comments and making excellent points, even for us Duck hunters! 😉

  • Stacia Roberge says: August 12, 2015 at 10:49 am

    I have the entire line of Under Armour Woman Camo and bought it when they first came out with it. I absolutely love it but I am also a turkey/duck huntress and have to agree with this letter. I do like the pink but for actual hunting it does not work for all types. Thank you.

  • Whitney says: August 12, 2015 at 10:13 am

    Awesome to have you join the pink camo debate! Clearly we’re onto something 😉

    Become part of the pink camo debate here: http://camoisthenewblack.com/2015/08/03/pink-camo/

  • Ellen says: August 12, 2015 at 9:24 am

    Thanks for taking a stand and writing that letter to UA. I still buy my camo in the men’s department. I don’t like any ‘colored’ trim on any of the camo I wear for hunting. I’m sure there is a market for ‘casual’ wear, but those of us who are serious hunters don’t want our camo messed with!

  • Ellen says: August 12, 2015 at 8:47 am

    Completely agree!!!!!