CHATSWORTH, Ga., Feb. 17, 2020 – The Sisterhood of The Outdoors (SOTO) is proud to see the response to its release of a new women’s turkey hunting clothing line, officially launched at the National Wild Turkey Federation (NWTF) Annual Convention & Sport Show in Nashville, Tennessee. Paramount Outdoors, a division of Paramount Apparel International, Inc. (Pai), collaborated with SOTO to create the Outdoors EHG Elite turkey camo, specifically for female turkey hunters.
Finally, women have a quality choice in Mossy Oak patterns for lightweight, functional clothing during turkey season. Mossy Oak GO chose this new apparel to receive its “best in show” award.
“We know what women turkey hunters want and we delivered,” said Amy Ray, president of SOTO. “There has been a gap in the market for women’s lightweight, functional camo and more importantly, very few quality options in Mossy Oak patterns. Mossy Oak is the official camouflage pattern of the NWTF and is the perfect choice for concealment in the spring. Everyone loved the NWTF Mossy Oak Bottomland as our choice for the clothing launch.” Ray said she heard the words “finally” and “awesome” by shoppers as they picked the gear off the racks to purchase at the show. Many of the women thanked SOTO as they made their purchases.
Ray added, “We were overwhelmed at the response at the show and couldn’t be happier to bring great gear to all women hunters.”
The SOTO elite turkey hunting collection includes pants, jacket, vest and four choices in shirts, with prices ranges from $20 to $70. The pants feature a natural waist, deep pockets and adjustable waist band with a stretch panel in the thigh for ease of movement while turkey hunting. The jacket and vest come in a lightweight stretch material – perfect for early-season, cooler mornings in the spring. The shirt collection includes a hoodie, quarter zip, long sleeve V-neck and short sleeve V-neck – all in performance fabric that is a comfortable fit and flattering to all sizes. The collection includes sizes ranging from small to 3X.
Throughout this new line, Paramount Outdoors’ cutting-edge Engineered Hunting Gear (EHG) technology and performance characteristics are built into each garment. Ray and her pro staff provided in-the-field recommendations for fit, form and function.
“We truly are hunters, and not just brand champions, and we have a love for everything outdoors,” said Ray. “We are the leader in creating outdoor opportunities and making connections to the outdoor community for women. Having an apparel line that brings the best fit and function to our guests, followers and the next generation of lady hunters is adding to our amazing offerings for women in the outdoors.”
Sisterhood of the Outdoors EHG Elite Turkey Camo will be available at EHG’s online shop.
Founded in 2010 and under the leadership of Amy Ray since 2015, The Sisterhood of The Outdoors (SOTO) has become the leader in women’s mentored hunting, fishing and shooting adventures. Amy has established one of the most diverse and skilled teams in the outdoor industry with a sterling reputation for excellence unmatched in the world of hunting and shooting.
SOTO is focused on instilling its collective passion for the outdoors to ladies new to the outdoors, creating new customers for all types of outdoors gear.