SPRINGFIELD, Mass. (December 13, 2016) –December kicked off the Smith & Wesson® Rimfire Month on the company’s social media platforms with a video that was filmed at the NSSF Rimfire Challenge World Championship. In addition to celebrating all things rimfire, the campaign gives fans a chance to take home anM&P15-22 Sport rifle by entering the Rimfire Month Sweepstakes.
The Rimfire Month feature video was filmed at the NSSF Rimfire Challenge World Championship and highlighted the family bonding opportunities that are available to rimfire competitors. Many of the 300 participants are seen shooting the SW22 VICTORY pistol and the M&P 15-22 Sport rifle.
The response we have seen to the campaign speaks well to the design of our rimfire products, especially the SW22 Victory and the M&P 15-22 and the desire of our fans to engage in the shooting sports.” said Shaun Phelan, Smith & Wesson Director of Sales and Marketing Operations.
Rimfire Month is a full month of rimfire-focused content on the Smith & Wesson social media outletsfeaturing product reviews by popular YouTube accounts, Hickok45, 22Plinkster and many more from Team Smith & Wesson. Follow S&W on Facebook, Twitter and Instagram for more information.
Participants have until December 31st to enter the Rimfire Month Sweepstakes. Official rule are available on the sweepstakes entry page.
Smith & Wesson Rimfire Month Sweepstakes: http://bit.ly/SWRimfireMonth
About NSSF Rimfire Challenge World Championship
The NSSF Rimfire Challenge World Championship is a culmination of State level matches held across the nation, throughout the year. The Rimfire Challenge is a .22 rifle and pistol program created to introduce new people to the shooting sports and provide a pathway to shooting competition. The NSSF Rimfire Challenge can provide individuals or families with a fun and exciting first-time shooting experience. NSSF has designed these matches to act as feeder matches, providing shooters a great foundation for Steel Challenge, USPSA, IDPA, and 3-Gun events. Several of the top shooters in the World began their careers shooting in Rimfire events. For more information, go to www.nssf.org/rimfire.
About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a leading provider of quality products for the shooting and outdoor enthusiast, delivering a broad portfolio of quality firearms and hunting and shooting accessories, to the global consumer and professional markets. The company’s firearms division brands include Smith & Wesson®, M&P®, and Thompson/Center Arms™. As a leading provider of shooting, reloading, gunsmithing, and gun cleaning supplies, the company’s accessories division produces innovative, high-quality products under several brands, including Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, and Hooyman® Premium Tree Saws. The company’s manufacturing services division provides forging, machining, and precision plastic service for outside businesses. Smith & Wesson facilities are located in Massachusetts, Maine, Connecticut, and Missouri. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com.
Video Featuring SW22 Victory® Pistol and M&P®15-22 Sport™ Rifle Viewed By 160,000 Fans
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