Michelle Cerino interviews the proprietor of HidingHilda, Dawn Hillyer, on the day of the announcement of a new line of concealed carry purses – the Hero Line. Michelle met Dawn on opening day of SHOT Show, Jan. 23, 2018. The first purse, originally named the “3 Zip Messenger,” is now known as “The Michelle (aka Princess Gunslinger).”
Dawn sums up the Hero Line on her HidingHilda website: “We all have people we look up to in life. It could be your mom, sister, best friend — anyone who has made a lasting impression. At HidingHilda, we are discovering heroes every day and want to share them with you.”
Michelle is a sponsored competitive shooter and teaches alongside her husband, Chris, in their company, Cerino Consulting & Training Group. Although her passion is instructing the FASTER Saves Lives training in northeast Ohio, she has taught firearms courses at the International Law Enforcement Educators and Trainers Association (ILEETA) Training Conference, Ohio Tactical Officers Association (OTOA) Training Conference, A Girl & A Gun National Conference and The Well Armed Women Leader Conference. Michelle is a columnist, along with her duties as managing and social media editor of Women’s Outdoor News. She also works as a gun freelancer and writes the monthly training column in Gun World Magazine and “What’s in Your Range Bag,” for NRA Shooting Sports USA.
The Michelle (aka Princess Gunslinger) 2A Handbag
A portion of the proceeds of the “Michelle (aka Princess Gunslinger) bag” will be donated to FASTER Saves Lives, a 501c3 educational charity providing free training for any school that has chosen to have armed staff as part of its school safety plan. Created by concerned parents, law enforcement and nationally recognized safety and medical experts, this program gives educators practical violence response training.
The HidingHilda Michelle (aka Princess Gunslinger) is available in brown with green trim, gray, crimson, blue, black and black with pink trim. It is machine washable and fitted with a separate Velcro-holstered compartment that fits most handguns. The bag is easy to set up for left- or right-handed or top draw. MSRP: $89.99.
Michelle Cerino, aka Princess Gunslinger, entered the firearms industry in 2011 when Cerino Training Group was established. She immediately began competing in both 3-Gun and NRA Action Pistol, becoming a sponsored shooter. Michelle is currently a columnist and Managing Editor of Women’s Outdoor News, as well as owner of Pervenio LLC. She also manages social media for Vera Koo and GTM Original. Michelle encourages others to step out of the comforts of home and explore.
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