Captain Barb Carey, founder of WI Women Fish, delivered the keynote address at the 2025 Wisconsin Governor’s Fishing Opener, a celebrated annual event that showcases the state’s rich outdoor traditions and vibrant fishing community.
In a special recognition of her tireless efforts to promote and expand the sport of fishing across Wisconsin, Governor Tony Evers awarded Captain Carey a Certificate of Commendation. The honor acknowledges her long-standing commitment to making fishing more accessible and inclusive, inspiring countless individuals to take part in one of Wisconsin’s most beloved pastimes.
“Barb has dedicated her career to breaking down barriers and building a more welcoming community for anglers of all backgrounds,” said Rikki Pardun, Vice President of WI Women Fish. “Her leadership has not only empowered women across the state to get on the water—it has strengthened Wisconsin’s sporting legacy for future generations.”
Captain Carey’s continued advocacy and outreach uphold the state’s proud heritage of outdoor recreation and ensure that fishing remains a cherished tradition throughout Wisconsin.
About WI Women Fish:
WI Women Fish is a nationally recognized organization dedicated to building a supportive community of female anglers through education, mentorship, and shared outdoor experiences. The group has 650 members from 23 states and two Canadian Provinces and hosts events, clinics, and outings that empower women to develop their skills and confidence in the outdoors.
Note: We interviewed Captain Barb Carey for our “Gal Gab” series a few years ago.
Here are some of the highlights of that interview:
1. Describe a typical day in your work life.
With my job, there is no such thing as a typical day. Most people think I spend my work days fishing, but most of the time, I am on the phone or the computer planning events, writing, keeping up with social media content or dealing with gear.
2. #1 piece of advice you would give other females who want to break into the industry?
Be authentic. Own what you know and don’t try to be someone you are not. You are not competing against other women, so no need to claw your way to the top. Get a thick skin, because the bigger you get, the more people will say things about you that are hurtful. Help others along the way.
3. What motivates you?
My work in the industry has never been about getting likes or followers. In fact, that is my weakness. I create events that have an atmosphere that ALL women are welcome, and each has something to offer. Team building and challenging yourself creates a sense of accomplishment and self confidence that carries through into the rest of your life. To see women walk away from an event and feel taller, walk with more confidence and continue to have supportive friendships that really improve the quality of their lives is what keeps me working so hard.
Read the rest of the interview here.
The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women. View all posts by The WON
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