Anoka, MN – ATK Security & Sporting Group has renewed their media agency of record contract with CMG Marketing and Events through July 2012.
According to Jason Nash, Director of Marketing for ATK, “We wanted to continue with CMG Marketing since they have been a valuable media resource for all our brands while maximizing our exposure in industry publications and on outdoor TV shows.”
As part of the overall program, CMG will continue to handle all elements of the RFP process for broadcast, print and online including planning, analyzing and day-to-day contact with the properties.
ATK is the world leader in small caliber ammunition manufacture and promotes 15 well-known commercial ammunition and accessories brands. “We are excited to continue our partnership with the Security and Sporting team to position their brands in the top TV Shows and magazines in the industry,’” says Cathy Williams, President of CMG.
ATK is a $4.8 billion dollar advanced weapon and space systems company with commercial brands including Federal Premium Ammunition®, Fusion®, CCI®, Speer®, Alliant Powder®, RCBS®, Shooters Ridge®, Champion® Traps & Targets, Gunslick®, Outers®, Weaver®, Eagle® Industries and BLACKHAWK!®.
In addition to ATK Security & Sporting, CMG Marketing and Events’ client list includes Blaser, Sauer, Mauser, Media Day at the Range®, 3-Gun Nation, Engel’s Outdoor Experience, Hammock Publishing, The American Watercraft Association, The HealthGroup Purchasing Group, Pharmaceutical Commerce and PainPathways Magazines.
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