When military outfitter Wild Things LLC decided to create a line of shooting apparel for women with the Smith & Wesson branding, it looked to the team captain of Smith & Wesson’s shooting team, Julie Golob. According to an article by Robert Klara in AdWeek:
Scuttling camouflage and reflective orange fabrics in favor of classic twill in colors like “calvary” [sp] blue and “carbon” gray, the collection is being made by military outfitter Wild Things LLC, whose in-house designer Julie Golob (herself a world champion shooter) drew from Smith & Wesson’s 160-year history for inspiration. Buttons are shaped like the bases of bullets and the zipper pulls resemble revolver hammers. Jackets also feature “concealed carry pockets” perfect for a 357 Magnum—or an iPhone.
The line should be out this fall. Julie told us at SHOT Show that she thinks it “works for women.” We bet it will, too.
Very impressive! Julie Golob does it again.
I think the article is definitely missing some key info. I was thrilled to be able to give my input on the project, but the true credit goes to the Kim Pingaro of Wild Things. I believe they credited me with her title in the piece. Kim is super talented and was wonderful to work with. It’s a very exciting project and between Kim’s designs and the suggestions I helped with to make sure the clothing is functional, I know I can’t wait to wear the line.
Glad you set the record straight, Julie, but I bet your input was far more valuable than you’re giving it credit for … I know we are all looking forward to when the line is out!
The jacket pictured above looks amazing and certainly something that lady shooters would love to wear. Kudos to you Julie and I personally can’t wait to see more of the line!
Julie, I love the design and color of this jacket! As Britney said, can’t wait to see more of the line. Great stuff!!