WON Landing Page OCT 2022

Gal Gab: Nikkita Gordon, of Cute & Cocky

College student Nikkita Gordon searched for the perfect holster to match her lifestyle. Her decision to become a self-protector followed a stalking experience one night after work. Nikkita decided to purchase a handgun and began training. She then decided to start and business – called it Cute & Cocky – and designed a holster, the FRS-1. This holster is a sew-in firearm apparel holster. Or, it can be attached to Velcro inside a garment or bag. The holster is made of Velcro with extended three- and one-inch bands. We think you’ll enjoy learning more about this vivacious woman designer.

Getting to know Nikkita Gordon

1. Describe a typical day in your work life.

I am a very unique individual. I am a current graduate student starting my first semester at Columbus State University ( It’s online Georgia Web MBA ). Today, I woke up at 6 a.m. Started my day off with positive affirmation for myself and today’s goals. Today’s goal is to achieve a very important milestone for my business and complete my team meeting for class tonight at 6 p.m. To begin I will be hosting “The First Ever Cute & Cocky Realtor Safety and Self-Defense Interview,” sponsored by Shot Spot Gun Range. The owner invited me to host this class, which turned into a virtual interview of two amazing professional women with maximum expertise in these areas. I am preparing myself with the material necessary to have a great interview and quality video experience so that I can share this information with the women that follow me. This is an event that I feel is providing relevant, professional and diverse insight into the daily life of working professional women. Once this is complete, I can get in the mindset of school work with my team members. Then comes rest and peace.

Cute & Cocky Nikkita Gordon with FRS holster
Cute & Cocky Nikkita Gordon with FRS holster

2. #1 piece of advice you would give other females who want to break into the industry?

I would tell the next women to be unique and never be compromised. Never compromise who you are, how you dress, how you speak, how you promote yourself and your company. If you have planned and prepared for these moments, you are already ahead of most. Never be discouraged and always keep it “cute and cocky!”

Cute & Cocky Nikkita Gordon

3. What motivates you?

My mother, Sabrina Gordon, motivates me. She is truly proud of me and always encourages my bright ideas. I would even say we think alike. I am motivated by my whole family and my new firearms industry friends. I wanted to be a legacy and leave a legacy for my family with generational wealth from my business profits. I want to be at the table where a lot of people cannot imagine me being the CEO of a holster and apparel company and being an exhibitor at top industry trade shows.

Cute & Cocky Nikkita Gordon on range

4. Most unexpected thing you’ve learned, while working in this industry?

I learned how to connect with people from all backgrounds. I find it interesting that I get to see the passion behind firearm instructors, competitive shooters and civilian gun owners when it comes to firearms. I did not expect that the inviting community of women gun owners all over America would be excited to teach me to learn to shoot, promote my holsters and even teach me how to hunt. It has been a journey of unpredictable moments for sure.

5. Favorite product in the outdoor market right now? 

My favorite product on the market is the FRS Hoodie for Concealed Carry by Cute & Cocky

It’s literally nothing you’ve ever seen before – a hoodie with a built-in holster. [Note: It’s also in unisex sizes!]

Nikkita Gordon

6. Let’s have some fun … what weapon would you use to battle a giant?

Great question … love conquers all. I would use charm and cuteness, I rather would be “cute than cocky.  I am only 4 feet 11 inches and 115 pounds …  maybe he will not harm me like KING KONG and Ann. (1933 Film)

Visit Cute and Cocky to see the line of apparel, stun guns, Sabre pepper spray and of course, Nikkita’s creations.

  • About Barbara Baird

    Publisher/Editor Barbara Baird is a freelance writer in hunting, shooting and outdoor markets. Her bylines are found at several top hunting and shooting publications. She also is a travel writer, and you can follow her at https://www.ozarkian.com.