Google alerts often get my thought processes going. For example, take this “alert” that I received because I set these keywords: women and outdoors. It read, “Outdoor Research Reverie Pant – Women’s from Backcountry.com … Summer sun should be enjoyed, not feared, which is why Outdoor Research made the Women’s Reverie Pant with SolarShield technology.”
The breakdown on this product is that you don’t have to worry about burning your thighs or your hamstrings and other parts if you wear these pants.
I have always been fascinated with what’s in a name. Whether it’s a baby or a gun or a pair of pants. But, really? The Reverie? Available in the happy colors of charcoal and mushroom? Take a look at these pants and see if you think they fit the description of reverie, from my online Funk & Wagnalls, er, Dictionary.com:
a state of dreamy meditation or fanciful musing: lost in reverie.
a fantastic, visionary, or impractical idea: reveries that will never come to fruition.
Music . an instrumental composition of a vague and dreamy character.
Now, class, substitute the word “pants” for reverie in the following dictionary examples.
We know that branding doesn’t always means that it’s exactly tuned to the product. Like the Geico lizard and insurance. Or the Apple and a computer.
But Reverie and a pair of pants? That cost $74.95 here?
I don’t get it.